Who We Are

Eleven Years of Opening Doors

LaxRee Amenities is an 11-year-old OEM manufacturer and India's largest hospitality exhibition centre — serving 1,347+ hotel projects across India with 700+ SKUs and 7+ certifications.

1,347+
Projects
11+
Years
700+
SKUs
7+
Certifications
Ashish Agarwal — Founder & Managing Director, LaxRee Amenities
Founder's Message
“For eleven years, we have opened doors for hotels across India — not just with products, but with a promise. Every minibar we manufacture, every safe we assemble, every piece of furniture we craft carries the same standard: quality you can audit, durability you can trust, and service that never sleeps. At LaxRee, we don't just supply hotels — we partner with them.”
Ashish Agarwal
Founder & Managing Director
Our Story

From a Single Minibar Line to 700+ SKUs

Eleven years ago we started with one production line and one promise — own the factory, control the quality, and pass the savings to hotels. The promise hasn't changed; everything else has.

In 2015, LaxRee opened its first manufacturing line in Ajmer — absorption minibars at 200 units a month, a single shift, and a founder who inspected every unit himself. The premise was simple: if we own the factory, we own the quality.

That OEM philosophy is still the engine of the company. By keeping sheet-metal forming, electronics assembly, furniture joinery and final QC under one roof, we eliminate the layers of distributors that inflate hospitality procurement. Today the catalogue spans 700+ SKUs across five categories — minibars, safes, furniture, amenities and linen.

In 2019 we opened India's largest hospitality exhibition centre: 12,000 sq ft of working product displays where procurement teams can test minibar cooling curves, weigh safe-locker steel, and compare finish samples under daylight-matched lighting — before they sign a PO.

A 22-state dealer network and dedicated service engineers in 14 cities mean a LaxRee shipment reaches your property on time, and a service call reaches your room within hours. ISO 9001, ISO 14001, ISO 45001, CE and RoHS are not posters on our wall — they are the audit trail behind every unit we ship.

Inside the LaxRee manufacturing facility in Ajmer, Rajasthan
Ajmer Facility12,000 sq ft
Our Journey

Milestones That Built LaxRee

From one minibar line in 2015 to a 700+ SKU catalogue and a 22-state network — every milestone is a factory floor we added or a door we opened.

2026

New Factory Launch

Expanded manufacturing capacity with a state-of-the-art factory facility, doubling production output to meet growing pan-India demand across all product categories.

2025

Largest Exhibition Centre

Established India's largest hospitality exhibition centre in Gurugram — a 50,000+ sq ft flagship showcase featuring 700+ products, complete room setups, and hands-on product testing.

2023

Minibar Factory Launch

Inaugurated a dedicated minibar manufacturing facility with in-house compressor assembly, thermoelectric cooling lines, and absorption technology — making LaxRee India's only OEM minibar manufacturer.

2022

Pan-India Delivery

Launched nationwide delivery network covering 28 states and 8 union territories. Achieved 97.4% on-time delivery rate across 1,347+ hotel projects with dedicated logistics partners.

2021

700+ SKU Catalogue

Expanded product catalogue to 700+ SKUs across 8 categories — minibars, safes, locks, kettles, furniture, linen, bath tubs, and dome structures. Achieved CE and RoHS compliance for all electronics.

2020

Hospitality Supplier Launch

Founded LaxRee Amenities with a vision to redefine hotel supplies in India. Started with a single product line — absorption minibars — and a commitment to in-house quality control and OEM manufacturing.

OEM Manufacturing

We Own the Factory. You Get the Value.

Three production lines, one QC lab, zero middlemen — that's the math behind LaxRee pricing.

A LaxRee absorption minibar assembled on the Ajmer production line
Made in Ajmer

We own the factory. Three production lines in Ajmer handle minibar assembly, electronic safe-locker manufacturing, and case-goods furniture — all under one roof, all on the same shift schedule, all answerable to the same QC report.

Quality control is built into the line, not bolted on at the end. Every minibar runs a 72-hour cooling test; every safe cycles 200 lock/unlock sequences; every furniture piece is weighed and measured against the spec sheet before it is wrapped.

Because there is no distributor between us and your purchase order, the price you pay reflects material, labour and a fair margin — not a chain of markups. For chain-wide rollouts we offer custom manufacturing: your logo, your finish, your packaging, your lead time.

Minibar Production LineSafe Locker AssemblyFurniture WorkshopQuality Lab
Our Values

What We Stand For

Six commitments that show up on the production floor, in the procurement meeting, and at 2 a.m. when a guest calls reception about a safe that won't open.

Quality Without Compromise

Every product passes 14 quality checkpoints before it leaves the factory. ISO 9001-certified processes.

OEM Manufacturing

We own our factory lines — minibars, safes, furniture. No outsourcing means consistent quality and competitive pricing.

Sustainable by Design

Low-VOC finishes, recyclable packaging, energy-efficient minibar compressors. ISO 14001 environmental management.

On-Time Delivery

11 years of delivering 97.4% of orders on or before the committed date. Project tracking from PO to handover.

After-Sales First

Dedicated service engineers in 14 cities. Average response time: 4 hours in metros, 24 hours in Tier-2/3.

Partnership, Not Transaction

We work with procurement teams from spec to handover. Many clients have been with us 5+ years.

Certifications

Quality You Can Audit

Five global certifications covering quality, environment, occupational safety and product compliance — audited annually, not just framed.

ISO 9001Certified
Quality Management System
ISO 14001Certified
Environmental Management
ISO 45001Certified
Occupational Health & Safety
CECertified
European Conformity Mark
RoHSCertified
Restriction of Hazardous Substances
Leadership

The People Behind LaxRee

A founding team that still walks the factory floor every morning — and still signs off on every new SKU.

Samarth Agarwal

Samarth Agarwal

Head of Sales (Country)

Leads the national sales team and direct procurement contracts with hotel chains across India. Drives revenue growth and strategic client relationships.

Reema Bajaj

Reema Bajaj

CMO

Chief Marketing Officer overseeing brand strategy, digital presence, and market expansion. 12+ years in hospitality brand building.

Bavika Agarwal

Bavika Agarwal

Head of HR

Heads Human Resources, talent acquisition, and organizational culture. Ensures a motivated workforce across factory, sales, and corporate teams.

Ready to elevate your Guest Experience?

Get a custom quotation within 24 hours. No obligation.

Call +91 92516 83662